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Maximillion

/Apparel

Scruffs

Scruffs

/Apparel

Sergio Tacchini

Sergio Tacchini

/Apparel

Ellesse

Ellesse

/Apparel

Nottingham forest

Nottingham Forest FC

/Apparel

Manchester city

Manchester City FC

/Apparel

Dare2b

Dare2b

/Logo

 
 

Maximillion Apparel Design

Maximillion monatge

Maximillion tshirt design. Some small fun projects turn into larger ranges and great brands.


Challenge

Design a lion geo-graphic including the maximillion crown logo for an on trend tshirt.


Solution

Start with the logo and build a lion face from triangles. Take inspiration from the greats and turn it into something new and interesting.


Results

A sweet tshirt design and more work to design a full range of casual sports apparel. Maximillion instagram


Have a project like this one that needs doing? I can help.
I'm currently available for freelance work.
If you have a project that you want to get started, think you need my help with something or just fancy saying hey, then get in touch.


Scruffs Workwear Design

Scruffs workwear montage

Being brought in to be the lone apparel designer on the fastest growing workwear brand in the UK could seem a daunting task but this task is one That I relished. My time at Scruffs Hardwear was rewarding, gradually updating and growing the whole range. helping the brand to be named 'On the tools' workwear brand of the year 2016.


Challenge

Design fashion inspired workwear for the modern tradesman. Update current best selling line.


Solution

Take a functional trouser and update it with some fashion styling. Taking cue's from the fashion world from brands like G-star, Diesel and Jack Jones. Whilst still keeping its functions in-tact.


Results

New 3D trade trouser becomes a best seller.

The apparel range grew substantially.

Sales of Scruffs apparel improved considerably.

Named 'On the tools' best workwear 2 years running, 2016 & 2017.

Scruffs tech jacket
Scruffs workwear award:best workwear brand 2016

Got a project that needs doing? I can help.
I'm currently available for freelance work.
If you have a project that you want to get started, think you need my help with something or just fancy saying hey, then get in touch.


Sergio Tacchini Apparel Design

Retro Sergio Tacchini monatge

When you start designing for Sergio Tacchini one of the most iconic brands in the world you have to dig deep into its history and garment archive. Sergio Tacchini's initial remit in 1966 was to redesign the world of tennis. the sports Kit back then was basic, plain and all white, some would say boring. Tacchini experimented with colour and fabrics to create much more advanced kit for the tennis stars of the world.


Challenge

Design on trend apparel for one of the most iconic brands in the world. Update classic styles for the current market.


Solution

Trawl google, ebay and vintage shops for all the vintage Sergio Tacchini styles to build an archive of design. Create new on trend styles from the archive retro pieces.

Mix in youth culture to create something new and awesome.


Results

Sales of heritage Sergio Tacchini in the UK jumped from around 70k to 500k with the Opening of many new accounts including Scotts Menswear, Next, Urban outfitters and Shop Direct.

I Gained my first exposure on the cover of brand directory.

Next used the images and product in all of their adverts and on the front cover of the first ever next branded catalog.

 

Brand directory cover

Brand directory cover 2008

Next photoshoot imagery
Next photoshoot imagery
Next website imagery

SS08 Next website

Got a project that needs doing? I can help.
I'm currently available for freelance work.
If you have a project that you want to get started, think you need my help with something or just fancy saying hey, then get in touch.


Ellesse Apparel Design

Ellesse montage

Following my success designing for Sergio Tacchini I was given the opportunity to design for another iconic brand with a similar heritage background. Ellesse


Challenge

Create a range of apparel for one of the most iconic brands in the world. Breath fresh life back into possibly one of the coolest 80's brands out there.


Solution

Use my knowledge of designing new pieces from retro Sergio Tacchini pieces and bring that style and handwriting to ellesse.


Results

Range approved by ellesse Italy & bought by Stuarts of London

Ellesse SS11 Lookbook image Ellesse SS11 Lookbook image Ellesse SS11 Lookbook image Ellesse SS11 Lookbook image Ellesse SS11 Lookbook image

Got a project that needs doing? I can help.
I'm currently available for freelance work.
If you have a project that you want to get started, think you need my help with something or just fancy saying hey, then get in touch.


Nottingham Forest Fan Apparel Design

When you grow up in the only town in the UK not to have had a successful football team its hard to get your head around designing fashion for a football teams fans.


Challenge

Design on trend apparel for the Nottingham forest fan base. tight margins require creative solutions.


Solution

have multiple meetings withe buyer and go do a comp shop with them. Find out whats sold well before and build on it.


Results

Range well received by fans.

Reorder of the best selling lines in new colours for the next season.

Top flight premiership team accounts, Manchester City Football club and Everton Football Club contracts awarded for same treatment.

 

Nottingham forest football club model in jacket
Nottingham forest football club padded jacket
Nottingham forest football club jacket details
Nottingham forest football club model in jacket
Nottingham forest football club padded jacket
Nottingham forest football club jacket details
Nottingham forest football club model in jacket
Nottingham forest football club padded jacket
Nottingham forest football clubt jacket details
Nottingham forest football club in jacket
Nottingham forest football club model in jacket
Nottingham forest football club padded jacket

Got a project that needs doing? I can help.
I'm currently available for freelance work.
If you have a project that you want to get started, think you need my help with something or just fancy saying hey, then get in touch.


Manchester City FC Fan Apparel Design

When you grow up in the only town in the UK not to have had a successful football team its hard to get your head around designing fashion for a football teams fans.


Challenge

after the success of notts forest, Design on trend apparel for the Man City fan base. tight margins require creative solutions.


Solution

build on notts forest collection use same silhouettes and add in some new ones.


Results

range well received by fans.

reorder of the best selling lines in new colours for the next season.

Manchester City Football Club stipple graphic tshirt on model
Manchester City Football Club raised stipple graphic tshirt
Manchester City Football Club applique tshirt
Manchester City Football Club vintage tshirt
Manchester City Football Club woven label
Manchester City Football Club hoodie
Manchester City Football Club back neck label
basic Manchester City Football Club tshirt
Manchester City Football Club polo shirt on model

Got a project that needs doing? I can help.
I'm currently available for freelance work.
If you have a project that you want to get started, think you need my help with something or just fancy saying hey, then get in touch.


Dare2b logo Design

Dare2b Montage

Dare 2b is an all year round mountain sports clothing brand. Dare 2b believe that everyone should be welcome on the mountain. Whether they are an expert or just starting out, as long as you are having fun on the mountain.


Challenge

Design a new logo just for apparel. The logo has to appeal to female customers and make the product feel more feminine.


Solution

Research womenswear brands with great logos. It quickly became apparent that it was going to be a script logo. design a script logo that really stands out but also looks professional.


Results

New logo received well by all sales teams in uk and in europe.

The launch of new range with new logo goes well.

The logo gets used on more and more product until its now on all womens dare2b range.


Got a project that needs doing? I can help.
I'm currently available for freelance work.
If you have a project that you want to get started, think you need my help with something or just fancy saying hey, then get in touch.


Check out my Pinterest board for some of the products ive designed.


Got a project that needs doing? I can help.
I'm currently available for freelance work.
If you have a project that you want to get started, think you need my help with something or just fancy saying hey, then get in touch.