Dare 2b is an all year round mountain sports clothing brand. Dare 2b believe that everyone should be welcome on the mountain. Whether they are an expert or just starting out, as long as you are having fun on the mountain.
Design a new logo just for apparel. The logo has to appeal to female customers and make the product feel more feminine.
Research womenswear brands with great logos. It quickly became apparent that it was going to be a script logo. design a script logo that really stands out but also looks professional.
New logo received well by all sales teams in uk and in europe.
launch of new range with new logo goes well.
logo gets used on more and more product until its now on all womens dare2b range.
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